How To Do Traditional Marketing & Digital Marketing For Your E-Commerce Store ?

How To Do Traditional Marketing & Digital Marketing For Your E-Commerce Store ?

Written by Deepak Bhagat, In Marketing, Published On
May 9, 2022

Ecommerce marketing can be a difficult task for any business owner, especially if you don’t have a background in marketing or sales. This article breaks down the traditional and digital marketing processes to help you understand what’s needed in both worlds.

The Importance of Traditional Marketing

Traditional marketing is the most important form of marketing because it builds long-term relationships with customers. The benefits of traditional marketing are that it builds trust, credibility, and loyalty. Traditional marketing also creates a lasting impression on customers, which can lead to repeat business. Traditional marketing also has a wider reach than other forms of marketing, which means that it can reach a larger audience.

Types of Digital Marketing

There are three main types of digital marketing- direct, indirect, and viral. Direct marketing is when a company communicates with its customers through email, phone, or in-person interactions. Indirect marketing involves using data collected from customers to target them with ads or offers they may be interested in. Viral marketing is when a story, video, or another piece of content is shared by users and spreads quickly through social media or other online platforms.

What’s the Difference Between B2B and B2C?

Traditional marketing is the process of using marketing methods to create awareness and interest in a product or service. There are two main types of marketing – BB (direct) and BC (broadcast).

BB marketing is the most direct form of marketing. This is where companies send their products or services directly to consumers. BC marketing, on the other hand, is a more indirect form of marketing. This involves broadcasting information about a product or service to as many people as possible.

Traditional marketing can be divided into three main categories – PR, advertising, and marketing communications.

PR is the use of media or marketing agencies like Incrementors Digital Marketing agency to tell the public about a company or product. This can include newspaper articles, TV commercials, and online reviews.

Advertising is the use of persuasive messages to convince people to buy a product or switch to a particular brand. This can involve TV commercials, radio ads, and billboards.

Marketing communications is the use of all forms of communication to create awareness and interest in a product or service. This includes website design, social media campaigns, and email campaigns.

Common Mistakes People Make in Traditional Marketing

  • Not Planning Enough

Traditional marketing involves a lot of planning. Without a plan, your efforts will be fruitless. Before starting any marketing campaign, create a detailed strategy that includes what you want to achieve and when you believe you can achieve it.

  • Focusing on the Wrong Target Audience

If you’re not targeting your marketing efforts toward the right people, your campaign will be unsuccessful. Before starting any marketing campaign, research who your target audience is and tailor your message accordingly.

  • Not Utilizing Technology correctly

With the advancement of technology, many marketers are turning to digital media to reach their target audience. Make sure all of your marketing materials are available online, including your website and social media profiles.

  • Not Setting measurable goals

Without goals, it’s easy to get lost in traditional marketing campaigns. Select specific objectives for each stage of your campaign and track your progress to ensure that you’re reaching your goals.

  • Not Spending Enough Time Marketing

Traditional marketing takes time and effort to be successful. Make sure you devote enough time each day to promote your brand or product online and off.

Common Mistakes People Make in Digital Marketing

Blogging is a great way to connect with your audience, but it can be tricky to get started. Here are five common mistakes people make when blogging:

  • Not Planning Ahead

Make a plan for your blog before you start writing, and stick to it. Set a schedule for publishing new content, and make sure that you publish at least one post per week.

  • Not Focusing On The Right Content

Make sure your blog content is appropriate for your target audience. If you focus on promoting your own products or services, your blog will likely be ignored by readers. Instead, focus on providing valuable information that will help your readers achieve their goals.

  • Not Crafting Concise Articles

Be concise when writing your articles – keep them short and to the point. Readers will have less time to read if they have to slog through a long article loaded with filler words and unnecessary information.

  • Not Using Images Well

Images can add spice and life to your blog posts, but they also need to be used wisely. Use images that are eye-catching and memorable, but avoid using too many images that are unrelated to the topic of the article.

Benefits and Challenges of each marketing method

When it comes to marketing, there are a variety of methods to choose from. Each has its own set of benefits and challenges. In this blog section, we’ll discuss each marketing method in detail and outline the benefits and challenges associated with them. Let’s get started!

  • Traditional Marketing Methods:

Traditional marketing methods include advertising and public relations. Advertising can be effective when targeting a specific audience and creating ads that are relevant to their needs. However, it can be expensive to run ads, and it’s difficult for small businesses to compete with larger companies. Public relations is another traditional marketing method that involves promoting a company or product through speeches, articles, interviews, and other means. PR can be very beneficial to a company if done correctly, but can also backfire if done incorrectly.

  • Digital Marketing Methods:

Digital marketing methods include online advertising, website design and development, online content creation, email marketing, social media marketing, and mobile marketing. Online advertising agencies like Incrementors social media marketing. Web site design and development can help you create a professional-looking website that will attract customers.


Traditional marketing is the most common form of marketing that businesses use.It entails contacting potential clients and persuading them to purchase your product or service. There are a number of different ways that traditional marketing can be done, and each company will use different methods depending on their specific situation and target market. However, there are some general principles that all traditional marketers should follow in order to be successful.

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