How B2B Content Writing is Different than B2C Content Writing?
Content writing is all about generating web content for digital media. The purpose of content writing is to generate material as per websites’ requirements. For this, different strategies are used as per the need of the hour. It is very common to see the use of content writing in a blog post. But it is not the only use of content writing. It can be interesting to note that content writing has significant use in different business domains and fields.
Also, there are two main types of content writing. The first type is B2B content writing. B2B stands for business to business content writing. On the other hand, B2C is the second type. Here B2C stands for business to customer content writing. Although both are types of content writing, there is a clear difference between them. Furthermore, both of them have different goals to set and achieve. Apart from all that, B2B and B2C have different end results based on their primary goal.
In this article, We are going to evaluate the differences between B2B and B2C content writing.
Difference between B2B and B2C Content Writing
Purpose of Content Writing
The purpose of content writing varies in B2B and B2C. In B2B content writing, you are supposed to educate your audience for your module or product. In content writing, you have to discuss all the technical terminologies and methodologies. If you do not discuss these aspects, it will cause confusion for the reader. The best strategy to avoid this confusion is to list down all the logical aspects related to your topic of discussion. Also, make a list of all the valuable findings of your website or organization. Then you have to discuss these aspects in your B2B content writing
If we talk about the purpose of B2C content writing, it is about the qualities of your product. You do not have to discuss technical terminologies. But the thing you need to do is to describe the qualities of the product in which the customer is interested. For example, you are selling clothes. So, in B2C content writing, you are supposed to mention how long the specified cloth can be used. Also, if your product type is something from the digital item, then you can mention its new features. In short, you need to mention everything that can compel your customer to buy your product. You have to focus on the interest of the audience rather than the technicality of the product.
In B2B content writing, you have to write for professionals using a technical perspective. You need to keep your focus on different terminologies to attract your buyers. Also, you need to keep a particular niche in your mind. All these aspects help you well in B2B content writing. Furthermore, there is more than one prospect in B2B. The first prospect is the user. User is the least important prospect in B2B writing, but its presence is necessary. The second prospect is Gatekeeper. It is the one who shows interest in buying the item, and if the Gatekeeper has a name in the market, it can be very beneficial for you. The last prospect is the Decision-maker. They are the higher authorities of any company.
In all these aspects, you have to go with different language styles. At every stage, you need to see if your content is delivering the right message or not. You have to be very conscious about your writing style because any little mistake can ruin your efforts. On the other hand, in B2C content writing, you have to work according to the psychology of the customer. You have to make sure that the content is clear and understandable to your customer.
In B2B content writing, you have to address the issue of decision-makers. They are keen to know about the information related to the detailed procedures. For this purpose, they may visit your official website or other relevant platforms. On all such platforms, your content must have details of the buying process. It is better to write content in the form of a section. Each section should address a particular issue.
On the other hand, in B2C content writing, you are supposed to address the general public’s concerns. You may feel that every person has his own set of requirements. Though it may be true, you have to address something that is common for the majority of the public. For example, almost every person wants to know how your product is beneficial for them. So you have to write as per their need and requirements.
Channel of Communication
Just like the targeted audience, you need to focus on the type of channel too. In B2B and B2C content writing, the channel of communication cannot be the same because of the audience. Let’s discuss both cases one by one.
In the case of B2B content writing, you have to approach your audience by direct means. For this, you can use email. Also, it is evident to email formally while adding any content to it. Through an email, you can access higher authorities directly. You can add multiple people to one email. Do not forget to attach a file of content writing in email. Here your content must be addressing the need of the hour. There should be a proper solution for the proposed problem.
On the other hand, in B2C content writing, it is not possible to target every single person directly. Here you can use social media platforms to access a large number of people simultaneously. You can also use Instagram or Facebook to assess your audience. In the same way, you can go for the use of an Ebook. In Ebook, you can add images relevant to your text.
The use of B2B and B2C content writing is not your choice. It depends on your purpose, audience, and product type. You have to see which type of content is best suitable according to the above-mentioned factors.