5 Text Messaging Best Practices for Your SMS Strategy

5 Text Messaging Best Practices for Your SMS Strategy

Written by Talker Steam, In Marketing, Published On
January 19, 2024

Communication is the process of interacting with various other known and unknown people through multiple channels. This has become much easier as more and more channels started to evolve, and many innovative tools are in use. A business requires a communication channel to interact and communicate with the audience. Many communication channels have been developed and are chosen as the best marketing tools. SMS messaging and MMS messaging are used for various purposes. Schools, colleges,  and businesses require specific communication channels to interact with the audience, customers, and staff.

SMS and its benefits:

Nowadays, many businesses use SMS or Text messaging to develop their market and sales. Every business needs a communication channel to connect or contact its customers.SMS is the best marketing tool chosen by every business to grow to greater heights. Text messaging is an effective way to reach customers.SMS or short service messaging is an intelligent marketing tool for customer communication. SMS has a deliverability rate of 100%, and 98% of messages are opened. This is best for e-commerce because it engages users, improves sales, and provides customer support. Customers are constantly searching for fantastic market deals and discounts. Texting simplifies this since clients prefer concise and to-the-point content over lengthy descriptions. Businesses should use communication channels to learn more about customers’ preferences.

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SMS gateway is a reliable method as it doesn’t require any internet and can be used by anyone anywhere in the world. All marketing agencies and companies should try to draw customers in any way possible. The most practical approach to communicating with customers is through bulk SMS. With bulk SMS, e-commerce proliferates, and an infinite number of people can reach bulk messages with just one click.

Here are some of the best practices for SMS strategy:

sms strategy

Get permission:

Before communicating with any unknown individual, getting their permission and interacting with them is necessary to avoid any misconceptions or interruptions. In the same way, a business should seek the audience’s permission before sending any messages. Without permission, a message cannot be sent, and even if the messages are sent, the audience might ignore the message. People can easily opt-in to the messages by sending Opt-in messages. To make the audience sign up for your messages, send a signup form or any keyword to reply with the keyword. Along with opt-in messages, include any offer or sales message.

For example, thank you for signing up for H&M. Here’s your special offer. Show this text and get 15% off on your first purchase. Receive up to 4 messages per month. Text “STOP” to cancel.

Be clear:

Before asking the audience to subscribe to your business, they should be transparent about your program and business. The primary purpose of your campaign or marketing techniques should be clear and transparent. They should benefit from joining your program. So, make them understand and clearly understand your program by sending creative and straightforward content. The content should attract the audience and make them sign up without any misconceptions. Use SMS gateway providers to send messages to everyone at a time.

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Watch your frequency:

No person expects messages regularly and is not interested in receiving messages daily. Everyone is busy in their everyday life and doesn’t have time to read messages daily because regular messages might bore them and even cause them to unsubscribe from the program. Do not send messages too often, as this leads to opt-out. Send four messages per month creatively to attract the audience and make them stick to your business rather than your competitors. Let the audience know the frequency of messages. Inform them beforehand as to how many messages they will be receiving.

For example, Receive up to 4 messages per month. Send YES to receive and STOP to cancel.

Add value to your messages:

Do not send unnecessary messages to the customer, leading to opting out of the brands. Try to add value to the messages by sending attractive and valuable content. Customers should feel the message is practical and helpful for them rather than feeling irritated. Sending discounts, exclusive messages, and sales offers attract customers and make them choose your brand over your competitors. Always try to have a personal engagement with the customers. Brands should ensure that the customers always feel special with their messages, which can be done by adding value to the texts.

Short and concise:

This is the central part of the SMS gateway strategy, as everyone reads short and straightforward messages. Every individual is busy with their daily life and is not interested or has no time to read messages from different businesses. One is ready for lengthy messages. Instead, send short and straightforward messages which deliver the matter directly. Do not drag the message; send simple and creative content that makes the customer look into the message immediately. Sending structured, straightforward messages creates a better impact on customers and brands. Make the messages short, professional, and sweet. When sending these messages, readers should have the curiosity to read them.

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For example, Attract the customer by sending offer details on the latest product releases. Your favorite and latest makeup is here; try it using the offer code “NEW” with 20% off.


These are the most important and best practices for SMS strategy. Any business or organization should follow these steps when using SMS as their marketing tool. These are the basic techniques to be followed to attract the audience and drive more sales for the business. To boost customer retention, it is necessary to develop a compelling customer marketing campaign.

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